Dr Pepper

 I’ve worked on Dr Pepper the last 2 years, but here’s a spot I wrote for the brand a few years prior. About a dog that kind of looked like my dog Charlie. Probably not an accident.

Limited time flavors have become a big part of the soda industry, and this new flavor for Dr Pepper ended up being permanent. We launched Dr Pepper Strawberries and Cream in 2023 with a fun and loose campaign that played into announcement culture. Drop culture. FOMO. Or how anything new will spike your dopamine levels.