Retrieval
Making fake movies about Taco Bell can become addictive. This was my first taste, and I’ve been chasing the dragon ever since. Getting James Marsden to whisper “Daddy’s going to bring you Nacho Fries” will always have a special place in my heart.
We wanted to emulate the launch of a movie so we took over IMDb and sent out press kits to our top fans. It included a tin DVD case including a consideration letter, thumb drive with the commercial specifically watermarked in true screener fashion, gift card and poster.
Whatever it is, the way you tell your story online can make all the difference.
Once the campaign was out in the wild we linked up with Imgur to create a scavenger hunt-esque post through the guise of Dr. Ashcroft's Journal.
Whatever it is, the way you tell your story online can make all the difference.