Pepsi

Accidentally sold a Super Bowl commercial. Total nightmare. An R rated idea needed to be PG, so it was a battle. Adding a goat sound effect in post got the biggest laugh, so never give up.

Will Arnett’s Super Bowl Party was maybe my first legit production. I was terrified. Shooting with the Russo Brothers and Will Arnett was a dream. The original idea was to have Will Arnett and his friends do live prewritten sketches at this very bizarre Super Bowl party you could eavesdrop on during the game. This was back in the microsite days, so we ditched the livestream idea and just made as much weirdness that we could in an 8 hour day, and released it throughout the day. There’s a very dated case study at the end if you need insight on millennial viewing habits.