The Beuty of Taco Bell

I love re-framing things to make a simple statement. The Value Menu in the QSR world has always been just about promoting deals, with many people relying on these value menus just to get by. What if you made the idea of eating cheap Taco Bell food aspirational? Decadent? Even beautiful? We took the idea of having a “feast” to places you would never take $1 fast food items.

A 15 second food pod assignment no one wanted to work on turned into a brand spot. Which turned into a campaign. And then into a platform to change the perception of value and Taco Bell. Re-framing. It works.

The $1 Renaissance continued. Here are some15 second paintings about $1 Taco Bell items we made with the legend Tarsem Singh.