Fansville
A fake TV show about college football and Dr Pepper gets very real. There’s too big of a universe here to show, but here’s some of my favorite spots I worked on the last 2 seasons. This one about the transfer portal ended up being a Super Bowl spot. Gotta take advantage of the Taylor Swift effect.
We really went after very specific college football issues/emotions, which worked really well. This one with Bryce Young is probably my favorite.
With some sticky lines that got even stickier with the heavy media buy. Fun to see the reactions from fans on twitter.
“They’re my family now, CJ”
Whatever it is, the way you tell your story online can make all the difference.
“Never watching football again”
Whatever it is, the way you tell your story online can make all the difference.
