Pepsi Refresh Project

We took $20MM of Pepsi's Super Bowl budget and gave it away in the form of grants to refresh the world. We created the Pepsi Refresh Project platform as a way to invite people to submit and vote for ideas that help make the world a better place. 

Awards
Bronze Cannes Lion, Cyber Category, 2010
Silver Effie, 2010
Bronze Andy, 2011
Silver Clio, 2011
Grand Prix Disruption Award, 2010

Stats
Over 86MM votes registered on refresheverything.com
Received more votes than any presidential election in history
Over 3 Billion media impression