Dr pepper Strawberries and Cream

We had a very loose and fun campaign that played into drop culture. Announcement culture. And the surge of dopamine we get at the sight of something new. And it worked. Dr Pepper Strawberries and Cream is the most successful product launch in the brands history. Sales were ridiculous. All because of the advertising, obviously.

Our Flavor Reveal party spot was our excuse to put Dr Pepper Strawberries and Cream into anything to be excited about. We flooded social with delicious fake product drops, real tasty merch, and sweet life updates. Endless TikTok content played very easily into this theme.