The Belluminati

The Belluminati was meant to troll the increasing conspiracy theory paranoia going on around this time. Most people got the joke. An alarming amount of people didn’t get the joke. We scared some folks. The cult of Taco Bell ate it up though, and enjoyed going down the rabbit hole we created.

We created the a very mysterious scavenger hunt on reddit for unknown prizes that was met with great enthusiasm. The ole brand scavenger hunt idea really worked in this context, with many wondering what was in the mysterious Belluminati book. The secrets to those pulling the strings and the levers of power? No. I think it was just a Taco Bell gift card.

More of this secret world (Hiding in plain sight)