Strawberries & Creamin’

Dr Pepper Strawberries and Cream was a big product launch in 2023. A fun narritive we played with was thinking of it as a collab between 2 icons, Dr Pepper and Strawberries and Cream. So in the spirit of collabs in the music industry, we added one more icon to the mix, Yung Gravy.

We gave him and his producers 3 hours to make a track about Dr Pepper Strawberries and Cream while getting to taste it for the first time. Good or bad, let whatever song that was meant to be made happen. And our boy delivered an absolute banger.

We released the single on Yung Gravy’s TikTok account, and it got 17 million views in the first 2 days.

The vibe was strong. Lots of fun content bloomed from there. Exclusive Yung Gravy Strawberries and Cream merch was gone immediately. The color palette really worked with his essence.